Social Media Director

I really haven't fallen into a hole and can't blog no more… My physician group, Emergency Medicine Physicians, has taken a bold and purposeful step into social media—seeing the opportunities in social media, they have created a director's position. I assumed the duties of Director of Social Media for Emergency Medicine Physicians (EMP) on August 10th.

Over the past two months I've spent a great deal of time considering what social media is are (a coming post) and what constitutes "direction" and the duties of a director. Two nutshell themes for social media for me are: the balance dance of (social) assets, content, and personæ (web–vestiges we leave around); social media is are the social currency currencies used to augment or diminish social capital in a social economy.

Now I'm in the saddle. We presently have the following social assets: @EMPCareers, @EMPDocs, and @SocialMediaEMP, Facebook, and LinkedIn.